Case Study: New York Broadway Tours achieves 90% increase in sales and 75% time savings with Peek Pro

New York Broadway Tours - Customer Case Study

New York Broadway Tours, founded by Amanda Anderson, offers interactive Broadway walking tours led by theatre professionals. Frustrated with a manual reservation process (even using PowerPoint) and a previous online partner that controlled customer emails and reviews, Anderson sought a booking solution to cut administrative time, improve resource management, and grow sales, so she switched to Peek Pro.

Using Peek Pro’s peekPRO tour & activity operator software, Anderson implemented an easy online booking flow, automated confirmation emails, customizable templates, guide assignment and availability controls, a mobile app for on‑the‑spot bookings and add‑ons, and a Zapier integration for newsletters. Peek Pro delivered measurable results: a 90% increase in sales and a 75% reduction in time spent on administration.

New York Broadway Tours

Amada Anderson

Founder/Chief Executive Officer