Case Study: Malibu Riders boosts tips and revenue with Peek Pro

Malibu Riders - Customer Case Study

Malibu Riders, a horseback tour operator in the Santa Monica Mountains, needed a better way to manage gratuities for its guides. After originally relying on pen and paper for bookings and cash tips, the team turned to Peek Pro and its booking software to simplify the tipping process and reduce manual tracking.

By enabling Peek Pro’s Tipping in the Booking Flow feature, Malibu Riders made it easy for guests to add tips during online checkout, eliminating the need for cash at the end of the tour. The result was a 50% increase in tips and an 8% overall revenue uplift from tips, with staff reporting higher morale and greater motivation.

Malibu Riders

Courtney Haile

Manager