Case Study: North Shore Landing boosts total revenue with Peek Pro Dynamic Pricing

How King's Landing recaptures 24% more lost bookings

North Shore Landing, a staple attraction on Big Bear Lake, faced challenges with fluctuating demand, particularly low weekday bookings for their popular pirate ship cruises. They turned to the vendor Peek Pro and implemented its Dynamic Pricing tool to strategically adjust ticket prices and boost weekday attendance.

Using Peek Pro's Dynamic Pricing feature, North Shore Landing adjusted prices based on demand patterns. This strategy successfully incentivized weekday bookings without sacrificing weekend revenue. The solution delivered by Peek Pro resulted in a 20.8% boost in total revenue and a 7% increase in guests on Tuesdays, with no negative customer feedback.