Case Study: Catalina Island Conservancy boosts revenue with Peek Pro

Catalina Island Conservancy - Customer Case Study

Catalina Island Conservancy, a nonprofit stewarding over 40,000 acres off the Southern California coast, needed a better way to manage bookings for its botanic gardens, eco-tours, and hiking trails while also increasing revenue during slower periods. After evaluating several booking platforms, the Conservancy chose Peek Pro for its customer service and ability to support a wide range of offerings, with a focus on improving sales and reducing the time spent managing reservations.

Using Peek Pro’s Dynamic Pricing tool, Catalina Island Conservancy adjusted ticket prices based on historical demand and booking patterns to encourage weekday bookings and boost revenue on low-demand days. The results included a 12% revenue increase on Tuesdays, a 9% increase on Wednesdays, a 6% overall uplift in revenue, and a 32% increase in booking flow conversions, all while managing bookings more seamlessly and without customer complaints about pricing changes.

Catalina Island Conservancy

Denise Morris

Director of Guest & Retail Services