Case Study: Broadway Up Close Walking Tours achieves 90% more online bookings and 500+ man-hours saved with Peek Pro

Broadway Up Close Walking Tours - Customer Case Study

Broadway Up Close Walking Tours, founded by Tim Dolan, offers insider Broadway walking tours led by theater professionals. Without an online booking system, Dolan spent most of his time managing reservations by phone and email and needed an all‑in‑one solution to eliminate manual processes and free him to continue acting; he selected Peek Pro (tour and activity operator software).

Peek Pro implemented its booking platform and mobile app—handling online reservations, check‑in, staff communication and automated follow‑ups—which streamlined the customer experience and operations. As a result, Dolan reports 90% more online bookings, about 10 hours saved per week (500+ man‑hours overall), higher conversion, and a rise to #14 on TripAdvisor out of 600, while Peek Pro’s tools let him manage the business remotely and return to acting.

Broadway Up Close Walking Tours

Tim Dolan

Owner & Tour Guide