Case Study: Asheville Salt Cave achieves streamlined bookings and a 90% reduction in phone calls with Peek Pro

Asheville Salt Cave - Customer Case Study

Asheville Salt Cave, a family-run spa owned by Jodie Appel and her parents, faced booking problems that disrupted client experience and strained staff time. Their previous booking provider couldn’t manage room-level capacity, required customers to download an app that didn’t accept payments, and left the team fielding too many phone calls—issues that became urgent when BuzzFeed wanted to feature the business. They selected Peek Pro to replace the limited system and address these operational gaps.

Peek Pro deployed its resource management, calendar visibility, mobile Kiosk Mode and Abandoned Bookings feature so staff can assign rooms, show available spots, accept online payments without a separate app, and recapture unfinished sales. The change delivered measurable results: a 90% reduction in phone calls, a 19% recapture rate on abandoned bookings, faster check-ins, no more denied reservations due to overbooking, and 100% satisfaction with Peek Pro’s customer service—freeing the team to focus on guest care and growth.

Asheville Salt Cave

Jodie Appel

Owner