Case Study: Quidco drives record Q4 engagement with Peek & Poke's branded game campaigns

Quidco drives 3.5 million game plays with Peek & Poke

Peek & Poke partnered with Quidco, the UK's leading cashback site, to address a seasonal challenge. Quidco needed to create a series of fun and engaging online game promotions for their peak Q4 period. Their key challenge was balancing fresh commercial opportunities for brand partners with simple, enjoyable game experiences that would reward players and drive website traffic.

The solution involved Peek & Poke creating a multi-game bonanza featuring three rebranded core games. They implemented mechanics like leaderboard prize draws, exclusive discount unlocks, and dedicated sponsor levels to satisfy both players and partners. The results were exceptional, with over 3.5 million total games played and high engagement, including an average of 33 minutes per player in the Match-3 game. Quidco reported positive feedback from members and sponsors, with the Black Friday sponsors seeing an increase across all tracked metrics.

Quidco