Case Study: Nickelodeon boosts SpongeBob Kamp Koral engagement with Peek & Poke

Nickelodeon drives 274,795 games played with Peek & Poke

Nickelodeon, the children's television network, needed an engaging branded online game to promote the launch of the new SpongeBob SquarePants Kamp Koral show for its young audiences in Germany and Poland. They partnered with vendor Peek & Poke to create a fun, attractive game that faithfully represented their brand and intellectual property.

Peek & Poke implemented a solution using a re-skinned flyer game, recreating the Kamp Koral underwater world. They delivered two localized versions in German and Polish. The resulting campaign achieved strong results, including 13,394 total players, 274,795 games played, and an average engagement time of 18 minutes, successfully capturing the audience's attention.

Nickelodeon