Case Study: Molton Brown boosts newsletter sign-ups and engagement with Peek & Poke’s Christmas game

Molton Brown drives 63% opt-in and 3.6 million plays with Peek & Poke

Molton Brown, a UK-based luxury brand, sought a partner to create a festive marketing game to drive email newsletter sign-ups. Their challenge was moving away from the difficult process of internally developing game concepts. They selected vendor Peek & Poke for its library of tried-and-tested, white-label game templates.

Peek & Poke provided a customizable Match-3 game, which Molton Brown adapted with branded visuals and a tiered discount code reward system. The solution was deployed across seven global markets. The campaign achieved record engagement with over 3.6 million games played in the UK and a 63% marketing opt-in rate. Peek & Poke delivered exceptional results, with 15% of players returning over 50 times, far exceeding the brand's previous campaigns.

Molton Brown