Case Study: Kwik Fit boosts festive engagement with Peek & Poke's Kwikmas Konga game

Kwik Fit drives 200k gameplays with Peek & Poke

Kwik Fit, a leader in the automotive service and repair industry, partnered with vendor Peek & Poke to create their annual festive game campaign. Their challenge was to engage existing customers and staff, grow their social media audience, and build positive brand sentiment during the Christmas season, continuing a popular tradition of seasonal games.

The solution from Peek & Poke was a custom festive conga game set inside a detailed Kwik Fit workshop. The campaign launched in the UK and Netherlands, promoted via organic and paid social media, influencers, and staff emails. The results were highly successful, with nearly 200,000 gameplays, an average of 22 plays per player, 36% marketing opt-in rate, and an average 20-minute engagement time. Peek & Poke delivered a memorable experience that strengthened customer and staff engagement.

Kwik Fit