Case Study: Hungry Horse boosts Christmas bookings and lead capture with Peek & Poke's Crazy Horse Racing game

Hungry Horse drives 834,140 games played with Peek & Poke

Hungry Horse, a chain of pub restaurants, needed an engaging Christmas campaign to drive bookings and capture leads, while incorporating their brand partner Coca-Cola Zero Sugar. They partnered with the vendor Peek & Poke to create a tailored digital racing game.

Peek & Poke developed the Crazy Horse Racing game, featuring branded in-game rewards, custom horse characters, and leaderboard prizes to incentivize play and lead capture. The solution successfully drove over 834,000 game plays across the 2022 and 2023 campaigns, captured tens of thousands of scores with a 50% marketing opt-in rate, and directly drove nearly 2,000 beverage redemptions to pubs in 2023 alone. The vendor's work was praised for its quality and reliability, leading to a repeated partnership.

Hungry Horse