Case Study: Footpatrol drives community engagement and loyalty with Peek & Poke branded games

Footpatrol drives 300,000 game plays with Peek & Poke

Footpatrol, a sneaker brand with a strong community focus, wanted to gamify engagement in its 'Launches' app and collaborate with brand partners like Nike. They partnered with the vendor Peek & Poke to create two tailored branded games that would build loyalty and reflect their physical store locations in London and Paris.

Peek & Poke developed two custom games, "Air Soho" and "Sneaker Chain," which featured city-themed gameplay and rewards like product discounts and exclusive access. The solution drove significant engagement, with over 85,000 total players and 300,000 games played. The "Sneaker Chain" game achieved a 50% marketing opt-in rate, and average player engagement times ranged from 3 to over 4 minutes per game.

Footpatrol