Case Study: Farmhouse Inns boosts festive engagement with Peek & Poke branded game

Farmhouse Inns drives 767,705 game plays with Peek & Poke

Farmhouse Inns, a pub chain owned by Greene King, needed an engaging campaign to launch their Christmas season and promote holiday bookings. They partnered with the vendor Peek & Poke to create a festive interactive game using a reskinned version of Peek & Poke's "Runner" game format.

Peek & Poke developed the "Carvery vs. Cake" game, where players chose a character and team, navigating a virtual pub to win instant prizes like drinks and gift cards. The solution drove significant engagement, with over 767,000 games played and an average of 10 plays per player. The campaign successfully crowned a winning team (Carvery with 53% of scores) and distributed 1,000 instant-win prizes, effectively raising festive awareness for Farmhouse Inns.

Farmhouse Inns