Case Study: Accor boosts employee engagement with Peek & Poke's branded Match & Meet game

Accor boosts employee engagement with Peek & Poke through 1,018 players and 15 min average engagement

Accor, a global hospitality company, sought to boost employee engagement and bring its large, dispersed workforce closer to its brand. They partnered with the vendor Peek & Poke to explore creating a branded game that would highlight their employees and connect back to their internal 'Heart of Hospitality' platform.

Peek & Poke implemented a customized version of their Mega Pairs memory game, featuring the faces of Accor employees and branded with the company's colors. The solution included calls-to-action linking to their internal platform and promoted friendly competition via a leaderboard. The campaign resulted in 1,018 players, 9,473 gameplays, and an average engagement time of 15 minutes per player, successfully meeting its objectives for employee interaction.

Accor