Case Study: The Stephen Perse Foundation boosts brand awareness and admissions with Peek Creative

The Stephen Perse Foundation boosts applications and open day attendance with Peek Creative

The Stephen Perse Foundation, a prestigious group of schools in Cambridge, faced a challenge with brand differentiation and awareness, as it shared a name with another local school. To grow its profile and help parents understand its unique value, it enlisted the vendor Peek Creative for a comprehensive brand strategy and awareness campaign.

Peek Creative developed a multi-faceted solution including an animated film, a dynamic new website optimized for iPad, and an outdoor advertising campaign. This work significantly raised the school's profile, resulting in national media coverage, record attendance at an open day, and a substantial increase in applications. The animated video was also featured as a case study by Apple.

The Stephen Perse Foundation