Case Study: Insignis explains its fintech proposition with Peek Creative's animation

Insignis explains its cash deposit proposition with Peek Creative from £100,000

Insignis, a new FinTech company founded by ex-Merrill Lynch directors, needed to explain its complex cash deposit management service to its target market of businesses, charities, and individuals. Their challenge was to convey their sophisticated proposition in a way that was simple to understand without diminishing its exclusivity and to establish trust as a new entrant in the financial sector. They engaged vendor Peek Creative for marketing strategy and an explainer video.

Peek Creative developed a sophisticated animated video that explained the Insignis service, cementing the brand's status as trustworthy. The video served as a powerful marketing tool, bringing the company's website to life ahead of its press launch. According to the client's CEO, website analytics confirmed the video was the most powerful piece of the site, creating stickiness and educating potential customers.

Insignis