Case Study: Ellex reshapes the Baltic legal market with Peek Creative

Ellex launches a new legal alliance in 3 months with Peek Creative

Ellex, an alliance formed by three top-tier Baltic law firms, faced the challenge of rapidly creating a unified brand identity and name for their new alliance within a three-month timeframe. Each firm needed to retain its individual identity while being part of a cohesive brand that would be recognized globally. They enlisted the vendor Peek Creative for comprehensive services including brand naming, strategic positioning, and brand design.

Peek Creative developed the Ellex brand name and a full suite of branding assets, including a global e-mark and a clear marketing strategy. The solution positioned the alliance as a 'branded house' with consistent messaging across all three firms. The results were delivered within the demanding three-month deadline, successfully establishing a bold and versatile brand. The impact was significant, as Ellex is now distinguished by high-quality standards and is chosen as local counsel by leading international law firms for projects in the Baltics.

Ellex