Case Study: Ellex reshapes the Baltic legal market with Peek Creative

Ellex launches a new brand alliance in 3 months with Peek Creative

The customer Ellex, an alliance of three top-tier Baltic law firms, faced the challenge of uniting their independent practices under a single, globally recognizable brand name and identity within a strict three-month timeframe. They turned to the vendor Peek Creative for a comprehensive solution that included brand naming, strategic positioning, and marketing consultancy to reshape the legal market and appeal to international clients.

Peek Creative developed the Ellex brand name and a complete brand identity system, including a global e-mark and guidelines that allowed each firm to retain its individual identity within the alliance. The vendor also delivered a clear marketing strategy. The results were achieved within the demanding three-month deadline, establishing a bold and versatile brand that is now chosen by leading international law firms as local counsel for projects in the Baltics.

Ellex