Case Study: Cyrus Audio hooks a new generation of music lovers with Peek Creative’s SoundKey launch

Cyrus Audio raises £79,962 in 12 hours with Peek Creative

Cyrus Audio, a British specialist hi-fi manufacturer, faced the challenge of appealing to a younger audience and revitalizing enthusiasm for high-fidelity audio. They partnered with the vendor Peek Creative to develop and launch a new portable DAC product aimed at hooking a new generation of music lovers into the Cyrus brand.

Peek Creative provided a comprehensive solution including product naming, identity, and a Kickstarter campaign management. They named the product the Cyrus Soundkey and created a campaign that successfully raised £79,962 from 1,165 backers, nearly doubling its initial goal. The product went into full production, became a top-selling headphone DAC, and won prestigious awards, successfully introducing the Cyrus brand to a new audience.

Cyrus Audio