Case Study: Cullen Education boosts IELTS vocabulary learning with Peek Creative

Cullen Education boosts engagement and helps 2.2 million IELTS candidates with Peek Creative

Cullen Education, a provider of IELTS preparation materials, approached vendor Peek Creative with the challenge of creating a suite of apps to support their bestselling books. The goal was to help the 2.2 million annual IELTS candidates improve their English and increase their chances of achieving a high band score by building their active vocabulary.

Peek Creative designed and developed a suite of apps featuring a clean user interface and a series of exercises built around repetition and understanding. The solution included a logical progression, a scoring system, and a word game to reward users. As a result, student engagement significantly increased and website visits grew. Peek Creative also created the new Cullen Education brand and guided the client through the entire App Store process.

Cullen Education