Case Study: BirdLife International boosts Flyway donations with Peek Creative

BirdLife International reaches 86% of donation target in one month with Peek Creative

BirdLife International needed to develop a new website to support its 'Friends Across the Flyway' campaign, which aimed to raise awareness and collect donations to protect migratory birds in the Americas. Their challenge was to create a donation-driven platform that would resonate with a primary target audience of North and South American donors across seven different locations. They engaged vendor Peek Creative for this project.

Peek Creative implemented a bespoke, multilingual website that highlighted specific conservation projects in each country. The solution included an interactive map for navigation, integrated Stripe for digital payments in local currencies, and used compelling imagery. As a result, the campaign was highly successful, reaching 86% of its donation target within just one month of launch.

BirdLife International