Case Study: Merge achieves 7x more demo requests from AI search with Peec AI

Merge drives 7x more demo requests from AI search with Peec AI

Merge, a leading provider of agentic tools and customer-facing integrations, was seeing early traction in LLM search but lacked the insights to capitalize on it as a growth channel. Their legacy SEO tools couldn't explain what was driving their AI search traffic or how to improve it, leaving Answer Engine Optimization (AEO) as a black box. To gain clarity and drive predictable growth, they partnered with vendor Peec AI and used its AI search analytics platform.

Peec AI provided Merge with an intuitive platform to monitor its visibility across all major LLMs and benchmark performance against competitors. The granular, prompt-level insights enabled Merge to create highly optimized content that significantly increased its share of voice. As a result, Merge achieved a 10x boost in LLM search traffic and drove a 7x increase in demo requests directly attributable to AI search.

Merge