Case Study: Wyffels Hybrids enhances its agricultural marketing website with Pedrera's ExpressionEngine development

Wyffels Hybrids modernizes its ExpressionEngine 2.x to 4.x website with Pedrera

Wyffels Hybrids, an independent family-owned corn seed producer, required a robust website to serve as the centerpiece of its marketing efforts in a highly competitive industry. Their challenge was to effectively tell their story and communicate their product advantages. They engaged the vendor, Pedrera, for its expertise in ExpressionEngine development to initially handle maintenance and support, which later evolved into a full website redesign.

Pedrera implemented a fresh ExpressionEngine installation and created a suite of custom features, including a dynamic product catalog, a historical data search with geographic mapping, and a head-to-head product comparison tool. These tools set the Wyffels website apart, making it a proven resource for farmers. Pedrera continues to provide optimization and maintenance services, ensuring the platform remains a critical tool for the company's marketing and customer success.

Wyffels Hybrids