Case Study: Pacer Financial streamlines financial web experiences with Pedrera ExpressionEngine development

Pacer Financial launches 4 websites with Pedrera

Pacer Financial, an independent national wholesaling company, needed a development partner to build and manage a collection of independent websites on a shared technical infrastructure. Their challenge included creating complex integrations with third-party financial data sources and custom dashboards. They engaged the vendor, Pedrera, for ExpressionEngine web development and hosting management services.

Pedrera first developed Pacer Financial's corporate website, providing technical and UX consulting to the internal team. The success of this project led to the development of three additional sites, including a highly complex one for Pacer ETFs. Pedrera implemented features like user registration, gated content, a resource library, and API integrations with Microsoft Dynamics CRM. They also integrated multiple third-party financial data feeds into a single dashboard with custom visualizations. Pedrera continues to provide ongoing maintenance, feature development, and hosting support, ensuring the reliable operation of all websites.

Pacer Financial