Pedrera
22 Case Studies
A Pedrera Case Study
The customer, FMI Corporation, a leading consulting and investment banking firm, faced challenges with its previous website. The site did not effectively present its two distinct business units within a harmonized brand system. Furthermore, legacy content was inconsistent, non-responsive, and managed with a broken taxonomy. Pedrera was engaged to provide comprehensive web services to address these issues.
Pedrera designed and developed a new website on the ExpressionEngine CMS, creating a clear information architecture and a color-coded design system to harmonize the brands. They migrated and refined the legacy content, preserving its SEO value while implementing a new taxonomy. The vendor's work resulted in a site that stakeholders felt better reflected their company's quality. Measurably, users, sessions, and pageviews increased by approximately 50%, and PageSpeed load times improved by 60%.