Case Study: Arrowhead Furniture modernizes its eCommerce website with Pedrera

Arrowhead Furniture modernizes a 10-year-old ExpressionEngine site with Pedrera

Pedrera was engaged by Arrowhead Furniture to address significant challenges with its outdated eCommerce website. The site was built on an end-of-life version of ExpressionEngine and ran on an obsolete technology stack, posing a serious security risk. Furthermore, the design was dated, not mobile-friendly, and failed to effectively represent the retailer's brand and value proposition.

Pedrera completely redesigned and rebuilt the website, upgrading the core technology and implementing a new marketing strategy. The vendor developed a new user experience and interface on the upgraded ExpressionEngine and CartThrob platform, which was then deployed to a modern hosting environment for improved performance. Pedrera's solution successfully modernized the site's security, design, and branding, and they continue to provide ongoing support to ensure its reliable operation.

Arrowhead Furniture