Case Study: TD Garden boosts ticket sales and fan engagement with The Pedowitz Group's Eloqua solution

TD Garden boosts single ticket sales 30% with The Pedowitz Group

TD Garden, the home of the Boston Celtics and Boston Bruins, faced challenges with disconnected systems and a lack of personalization in their marketing, which hindered ticket sales and fan engagement. To address this, they partnered with The Pedowitz Group to implement a new strategy utilizing Oracle Eloqua for marketing automation.

The Pedowitz Group implemented Eloqua and integrated it with TD Garden's CRM and Ticketmaster systems, while also launching a multi-channel Golden Ticket social and SMS campaign. This solution drove a 30% increase in single ticket sales, a 22% boost in season ticket renewals, and a 35% rise in social media engagement, significantly enhancing fan interaction and revenue for TD Garden.

TD Garden