Case Study: Portland Trail Blazers boost ticket sales with The Pedowitz Group and Eloqua CRM integration

Portland Trail Blazers boost single ticket sales 29% with The Pedowitz Group

The Portland Trail Blazers, an NBA franchise, needed a more streamlined and data-driven approach to ticket sales and fan engagement. Their challenge involved disconnected systems that limited marketing personalization and made lead management inefficient. They partnered with The Pedowitz Group for Eloqua enablement and marketing automation to address these issues.

The Pedowitz Group implemented Eloqua and integrated it with the team's CRM and Ticketmaster. This solution provided advanced segmentation and real-time insights, enabling highly targeted campaigns. The results included a 29% increase in single ticket sales, a 20% improvement in season ticket renewals, and a 37% reduction in lead response times.

Portland Trail Blazers