Case Study: Miami HEAT boosts ticket sales and fan engagement with The Pedowitz Group’s Eloqua solution

Miami HEAT boosts single ticket sales 25% with The Pedowitz Group

The Miami Heat, a premier NBA franchise, faced fragmented marketing and disconnected systems for CRM and ticketing, hindering fan engagement and ticket sales. To overcome this, they partnered with The Pedowitz Group for a solution involving Oracle Eloqua marketing automation and integration services.

Implemented by The Pedowitz Group, the solution integrated Eloqua with the Heat's CRM and Ticketmaster, enabling targeted campaigns and automated lead nurturing. This drove a 25% increase in single ticket sales, a 15% boost in season ticket renewals, and a 30% higher email open rate, while reducing lead response time by 40%.

Miami HEAT