Case Study: Corning Life Sciences achieves full-funnel attribution visibility with The Pedowitz Group and Bizible

Corning Life Sciences gains 100% touchpoint visibility with The Pedowitz Group

Corning Life Sciences, a division of Corning Incorporated, faced a significant challenge in understanding its marketing ROI due to disconnected data across its Marketo and Salesforce platforms. This lack of visibility prevented accurate attribution of leads and opportunities, forcing the marketing team to make investment decisions based on instinct rather than evidence. They partnered with The Pedowitz Group to implement a solution using Bizible (now Marketo Measure) to address this.

The Pedowitz Group built a custom attribution model and unified data from four platforms, providing Corning with 100% touchpoint visibility across the buyer journey. This solution enabled the marketing team to identify high-performing channels and optimize spend with confidence. Within five months, the team had ten custom reports and dashboards delivering actionable insights into marketing's impact on pipeline and revenue.

Corning Life Sciences