Case Study: CommScope achieves defensible multi-touch attribution with The Pedowitz Group and Bizible

Commscope unifies 4 Marketo instances for attribution with The Pedowitz Group

Commscope, a global leader in network connectivity and infrastructure, faced a significant challenge in gaining a clear view of which marketing efforts drove revenue. Their data was fragmented across four separate Marketo instances due to past acquisitions, making reliable multi-touch attribution impossible. They partnered with The Pedowitz Group to select the right attribution platform, Bizible, for their Marketo and Microsoft Dynamics environment and to solve their underlying data issue.

The Pedowitz Group implemented a solution that first consolidated the four Marketo instances into a single, governed source of truth for touchpoint data. This clean data foundation allowed for the successful adoption of the Bizible attribution platform. The results provided Commscope with a trustworthy attribution architecture that credits the full buyer journey across all business units, aligning with their CRM consolidation into Microsoft Dynamics.

Commscope