Case Study: The Fostering Network boosts membership engagement with Pedalo’s Drupal and CRM web solution

The Fostering Network increases membership purchases by 58% with Pedalo

The Fostering Network, the UK's leading fostering charity, needed to redesign its outdated website and membership system to better showcase its work, increase user engagement, and provide greater value to its members. They engaged Pedalo to oversee the project, which required enhanced content features, a more personalized user journey, and a seamless integration with their CRM system.

Pedalo rebuilt the website using Drupal 8 and integrated it with MS Dynamics CRM. The solution delivered a personalized user experience with content dynamically surfaced based on user profiles, a new digital version of the charity's magazine, and streamlined membership sign-up and renewal processes. This work led to a 58% increase in membership purchases, a 38% rise in traffic to the login page, and a 45% decrease in average page loading time. Pedalo continues to provide ongoing support and maintenance services.

The Fostering Network