Pedalo
35 Case Studies
A Pedalo Case Study
Liz Earle Wellbeing, a trusted source of evidence-based wellness advice, needed to redesign its WordPress site to strengthen its commercial focus through affiliate marketing while improving usability and maintaining its high editorial standards. The company partnered with Pedalo for a complete WordPress redesign and rebuild to achieve these goals.
Pedalo implemented a custom WordPress theme that seamlessly integrated affiliate links into the editorial experience without disrupting readers. The solution improved site performance, mobile responsiveness, and security, while also streamlining the backend for the editorial team. The results for Liz Earle Wellbeing included increased product visibility, a significant boost in affiliate revenue, and a more engaging, scalable platform that supports future growth.