Case Study: Chartered Institute of Public Relations streamlines membership onboarding with Pedalo’s Drupal and WordPress integration

Chartered Institute Of Public Relations cuts member drop-offs and boosts completion with Pedalo

The Chartered Institute of Public Relations (CIPR) faced a complex and inefficient member onboarding process on its Drupal website, which was causing user drop-offs and creating significant administrative overhead. To address this challenge, CIPR partnered with the vendor Pedalo to streamline the journey and integrate its systems.

Pedalo designed and delivered a bespoke multi-step joining journey powered by a custom Drupal module. The solution featured seamless API integrations with the client's CRM, Direct Debit provider, and online payment gateway. This significantly reduced drop-off rates and increased successful completions of the joining process, improving both operational efficiency and user satisfaction for CIPR.

Chartered Institute Of Public Relations