Case Study: Aston University improves UX, performance and reliability with Pedalo Drupal development

Aston University improves session duration 5% and SEO with Pedalo

Aston University, a renowned institution based in Birmingham, faced significant challenges with its website, including performance issues and crashes during peak traffic periods like student clearing, which led to lost revenue and reputational damage. The university engaged Pedalo to undertake a comprehensive overhaul focused on enhancing user experience, graphic design, and back-end functionality using a Drupal-based content management system.

Pedalo delivered a custom-built Drupal website, managing the project to ensure alignment between all internal and external stakeholders. The solution included a new theme, front-end user experience enhancements, streamlined back-end admin tools, and content migration. The new site launched successfully ahead of the critical clearing period, resulting in a session duration increase of over 5%, a rise in mobile sessions of over 10%, and an average SEO keyword position improvement of seven points.

Aston University