Case Study: Anti-Slavery International boosts engagement and donations with Pedalo's WordPress redesign

Anti-Slavery International boosts conversions by 200% with Pedalo

Anti-Slavery International, the world's oldest human rights organization, faced challenges with an outdated, non-responsive website that was difficult to manage and limited their digital fundraising and communications. They partnered with Pedalo to redesign and rebuild their site on WordPress to improve user experience, accessibility, and internal content management.

Pedalo delivered a modern, responsive WordPress site with a modular content system and a streamlined donation platform. This solution empowered internal teams and significantly improved engagement, resulting in a 62% increase in time on site, a 65% reduction in bounce rate, and a more than 200% increase in conversions, including donations.

Anti-Slavery International