Case Study: Matthias Media strengthens its U.S. presence with Pecchia Communications’ social media strategy

Matthias Media strengthens U.S. presence in 20 years with Pecchia Communications

Matthias Media, a Christian publishing nonprofit with a long-standing international reputation, sought to build a stronger, localized presence for its U.S. office to better connect with American audiences. The challenge was not a lack of content but rather organizing its extensive library of existing resources into a coherent and sustainable social media strategy. The organization enlisted Pecchia Communications to help develop this targeted approach.

Pecchia Communications worked with the internal team to create a strategy focused on key content pillars and a sustainable publishing schedule. The solution involved launching dedicated U.S. social media channels that highlighted local authors and events, and included initiatives like the "Ministry Minute" video series. By repurposing existing assets, Pecchia Communications helped Matthias Media engage its audience with authentic, localized content while leveraging its established international credibility, effectively strengthening its U.S. brand presence.

Matthias Media