Case Study: Mahoning County Land Bank refreshes its brand and celebrates 15 years with Pecchia Communications

Mahoning County Land Bank marks 15 years and $36 million in grants with Pecchia Communications

The Mahoning County Land Bank, a community improvement corporation, sought to align its brand with its evolved mission from demolition and greening to a broader economic development focus for its 15-year anniversary. To address this challenge, the Land Bank engaged Pecchia Communications for a comprehensive brand refresh and anniversary campaign.

Pecchia Communications executed a multi-faceted solution that included developing a new motto ("Every Property Has Promise"), logo, and updated website. The agency also produced a 16-page impact report and a series of partner spotlight videos. The campaign highlighted the Land Bank's significant impact, including securing $36 million in grants, and was distributed via email, social media, and news outlets. The efforts by Pecchia Communications provided the Land Bank with lasting branding assets that will serve the organization for years to come.

Mahoning County Land Bank