Case Study: SciPlay saves millions in retargeting efficiency with Pecan

SciPlay saves millions annually with Pecan

SciPlay, a leading mobile entertainment provider, faced the challenge of efficiently retargeting players in its social casino and casual games. Their existing campaign, guided by simple business rules, was inefficient, often limiting reach or spending too much on irrelevant audiences. To refine this process, SciPlay turned to vendor Pecan and implemented its predictive analytics service.

Using Pecan's platform, SciPlay built unique machine learning models for each of its seven games to predict which players needed a nudge to return. This solution allowed for better-targeted ads and offers, conserving marketing resources. As a result, SciPlay significantly improved its retargeting ROI and marketing efficiency, saving millions of dollars annually while also enhancing the player experience with more tailored communications.

SciPlay