Case Study: PlaySimple boosts campaign success with predictive LTV from Pecan

PlaySimple boosts predictive LTV accuracy to 95% with Pecan

PlaySimple, a mobile game developer, faced the challenge of improving user lifetime value and return on ad spend for its advertising-based games. They needed a predictive analytics solution to anticipate user value early on, using retention as a key metric. To address this, they turned to vendor Pecan AI for its predictive LTV solution.

Pecan implemented highly accurate predictive lifetime value (pLTV) models that forecasted a user's 30-day value based on just two days of data. These models achieved 95% accuracy and integrated PlaySimple's critical retention metrics. Using Pecan's pLTV guidance, PlaySimple was able to significantly refine and optimize its marketing campaigns across platforms like Meta and Google to attract higher-value, long-term players.

PlaySimple