Case Study: Pixio achieves higher-value player acquisition and retention with Pecan pLTV

Pixio boosts revenue per purchase by 31% with Pecan

Pixio, a mobile gaming studio, wanted to acquire new, high-value players for its flagship title. The company faced the challenge of broadening its audience and identifying which new users would be the most valuable over the long term. Pixio used Pecan's predicted lifetime value (pLTV) solution to address this.

Pecan built a model that predicted a new player's lifetime value by their second day of activity. Pixio then used these pLTV predictions to optimize its Facebook ad campaigns to target high-value users. This solution delivered significant results, including an 18% higher incremental return on ad spend, a 31% higher revenue per purchase, and a 4% lower cost per install for the campaign using Pecan's predictions.

Pixio