Case Study: Million Victories restores iOS campaign visibility with Pecan’s predictive analytics

Million Victories boosts iOS budget allocation from 20% to 50% with Pecan

The customer, mobile game developer Million Victories, faced a significant challenge in optimizing its iOS user acquisition campaigns for its popular Million Lords game after Apple's rollout of SKAdNetwork (SKAN) limited available data. This impaired their ability to efficiently manage their marketing budget and anticipate their return on ad spend (ROAS). They partnered with vendor Pecan to use its predictive analytics solution for SKAN to address this.

Pecan implemented a solution that provided predicted ROAS per campaign through customized dashboards, restoring visibility and enabling informed decision-making. This allowed Million Victories to confidently optimize its campaigns based on real data. As a direct result, the company increased its iOS marketing budget allocation from 20% to 50% and successfully acquired more high-value players.

Million Victories