Case Study: Hydrant achieves higher conversions and 3x revenue per customer with Pecan

Hydrant boosts revenue per customer by 310% with Pecan

Hydrant, a consumer wellness brand, struggled to refine its email marketing offers to effectively target customers based on their likelihood to churn or make another purchase. Their challenge was to improve conversion rates and optimize their marketing budget by moving beyond basic segmentation. They turned to predictive analytics from vendor Pecan to address this.

Pecan implemented its predictive platform, connecting it to Hydrant's data stack. The solution included building a churn model and a winback model, which generated granular predictions for each customer. Using Pecan's predictions to target their winback offers, Hydrant achieved a 260% higher conversion rate and a 310% higher revenue per customer from those targeted promotions.

Hydrant