Case Study: Armor VPN boosts campaign ROI with Pecan predictive LTV insights

Armor VPN boosts campaign ROI with Pecan and uncovers a 25% LTV gap

Armor VPN, a consumer cybersecurity company with a top-ranked privacy app, faced the challenge of optimizing its limited marketing budget. They needed to identify which user acquisition campaigns were bringing in subscribers who would provide long-term value, not just initial sign-ups. To guide their planning and execution, they turned to vendor Pecan and its Predictive LTV solution.

Using Pecan's platform, Armor VPN built models that predict customer lifetime value using early data. This allowed their team to forecast campaign performance and make daily data-driven decisions, such as ending underperforming campaigns or increasing investment in promising ones. The solution implemented by Pecan helped the company identify a 25% gap between expected and actual user value, leading to more efficient and precise marketing strategies across the board.

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