Case Study: Parachute achieves 7.82x ROAS with PebblePost Programmatic Direct Mail

Parachute drives 7.82x ROAS with PebblePost

Parachute, a home essentials brand, wanted to acquire new customers and drive conversions with a target of achieving a 2x return on ad spend. To meet this challenge, they partnered with vendor PebblePost to utilize its Programmatic Direct Mail service, specifically its Customer Retargeting and Prospect Retargeting products.

PebblePost's solution retargeted website prospects by using real-time online intent data to send high-impact Programmatic Postcards. This strategy, combined with PebblePost's Transaction Match solution to capture conversions, resulted in a 7.82x return on ad spend, which was nearly four times the original campaign objective.

Parachute