Case Study: Parachute achieves a 34% lift in conversion rate with PebblePost

Parachute boosts conversion rate by 34% with PebblePost

Parachute, a home essentials brand, sought to acquire new customers and drive incremental lift beyond their existing digital marketing efforts. To achieve this, they partnered with PebblePost and leveraged its Lookalikes product within the Programmatic Direct Mail® platform to target new prospects.

PebblePost qualified and mailed an audience of new prospects who had not yet interacted with the brand, using advanced modeling to identify those most likely to convert. This strategy resulted in a 34% lift in conversion rate against a holdout control group. The measurable success and PebblePost's ability to confidently measure incrementality gave Parachute the confidence to continue investing in their platform.

Parachute