Case Study: Lulu and Georgia achieves 22x iROAS with PebblePost Programmatic Direct Mail

Lulu and Georgia achieves 22x iROAS with PebblePost

Lulu and Georgia, a designer-quality furniture and home decor retailer, faced the challenge of reaching high-intent consumers to drive measurable revenue impact. They needed a way to re-engage both customers and prospects with efficient and precise marketing. To address this, they partnered with vendor PebblePost to utilize its Programmatic Direct Mail service.

PebblePost implemented a strategy to re-engage shoppers with hyper-relevant, tailored Programmatic Direct Mail just days after they visited the website. The solution delivered exceptional results for Lulu and Georgia, including a 22x return on ad spend for retargeting and a 205% lift in conversion rate. PebblePost became a core part of the brand's growth strategy, driving a 78.5% increase in overall incremental revenue year over year.

Lulu and Georgia