Case Study: Governors Ball achieves 10.5x ROAS with PebblePost Programmatic Direct Mail

Governors Ball drives 10.5x ROAS with PebblePost

The customer, Governors Ball, a music festival, worked with PebblePost to drive new customer acquisition and increase ticket sales. Their challenge was to effectively reach their key millennial audience and convert online interest into offline engagement during a competitive festival season.

PebblePost implemented its Programmatic Direct Mail and Transaction Match solutions to transform real-time online intent into personalized direct mail. This strategy targeted consumers in the tri-state area while avoiding existing ticket holders. The campaign delivered a 10.5x return on ad spend, exceeding its objective by 2.5x.

Governors Ball