Case Study: Ergatta beats acquisition goals with PebblePost

Ergatta beats acquisition goals by 117% with PebblePost

Ergatta, a company that makes a game-based home rowing machine, faced the challenge of marketing a high-consideration purchase in a competitive category. They needed to educate their target audience and reach them with multiple touchpoints quickly and efficiently without the high costs associated with repeat frequency on other channels. They partnered with the vendor PebblePost to use its Programmatic Direct Mail for acquisition and retargeting.

PebblePost implemented a solution using Lookalike audiences for top-of-funnel prospecting and Retargeting for mid-funnel engagement. This strategy delivered the necessary multiple touchpoints. The results were significant: their Retargeting campaign exceeded its CPA goal by 742%, and their Lookalike prospecting campaign beat its CPA goal by 117%.

Ergatta