Case Study: Bonafide Health surpasses iCPA goals with PebblePost PDM Retargeting

Bonafide Health surpasses iCPA goals by 27% with PebblePost

Bonafide Health, an online health and wellness brand for women, sought to bridge the gap between its digital marketing efforts and offline customer conversations with doctors. Their challenge was to find a solution that could leverage their digital data to reach a new audience and exceed revenue goals. To address this, they turned to vendor PebblePost and implemented its Programmatic Direct Mail® Retargeting service.

PebblePost's solution identified valuable website prospects and sent them personalized direct mail within days of their online activity. This strategy resulted in a significant performance lift for Bonafide Health, including a 57% conversion rate increase. Most notably, the campaign surpassed its incremental cost per acquisition (iCPA) goal by 27%. The measurable success and PebblePost's confident measurement of incrementality gave Bonafide Health the confidence to increase their investment.

Bonafide Health